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Hollywood has a notorious gatekeeper problem, which Impact is working to solve. Impactįor exploding the typical Hollywood development system to surface fresh voices In a year filled with gravely important social issues, Netflix made its inclusive content feel more like a celebration than the checking of of a diversity box. All of this is publicized via Strong Black Lead, Netflix’s name for its social media channel that promote content showcasing aspects of the Black experience. In addition, Netflix acquired the rights to and began streaming a number of well-liked Black-led shows from the 1990s, including Moesha, Living Single, and Girlfriends. Walker the unconventional superhero film Project Power the instantly beloved family Christmas movie Jingle Jangle Chadwick Boseman’s final film, Ma Rainey’s Black Bottom and the first project from its deal with Shonda Rhimes, a documentary about choreographer, actor, and director Debbie Allen. Over the course of year, Netflix released Uncorked, an aggressively “normal” story of a Black family in the wine business a miniseries about the legendary entrepreneur Madam C.J. In 2020, however, the streamer ramped up its effort. Well before the protests and corporate reckonings in the aftermath of George Floyd’s killing, Netflix had made a priority of serving viewers a wide variety of Black perspectives that extended well beyond the usual “trauma porn,” the derisive but accurate name for slave narratives and other tragic Black stories. For making Black audiences central to its programming strategy